We produced a series of single shots for Sugoi that illustrated the practical application of their Zap Tech jackets. The jackets appear as any other during the day, with simple patterns and colours, but when hit with a light source (such as headlights), the jackets are extremely reflective. This property makes them a great option for runners & cyclists hoping to be seen for safety, but presented a number of challenges during pre-production, as we drafted plans for how best to light the scenes. In the end, we were happy with the 4 spots and keen to apply what we learned on future projects.

Agency – Good Fortune Collective

Director – David Peacock

Director of Photography – Andre Nutini

Sound Design – Keith White

Colour – Sam Gilling